Famous Adivasi Mela Of Odisha To Be Held In Virtual And Physical Mode

Bhubaneswar: As a milestone in taking the well-known Adivasi Mela of Odisha past State and National boundaries, Department of SC and ST Development and Minorities & Backward Classes Welfare have give you hybrid mannequin of the Mela by changing the challenges of Covid-19 to a chance.
The Social Media Plan (SMP) for the aim was launched by Chief Secretary Suresh Chandra Mohapatra within the presence of Development Commissioner Pradeep Kumar Jena and Principal Secretary of the division Ranjana Chopra.
Inaugurating the SMP, Chief Secretary Mohapatra mentioned that as “a optimistic response to the unprecedented pandemic, division has excellently deliberate the hybrid mannequin. Adivasi Mela is broadly well-liked inside and out of doors the State. This hybrid mannequin will additional widen its reputation by extending it to the individuals who’re unable to go to it bodily’.
The Chief Secretary added, “The digital mode of the mela could have a advertising platform by which individuals should purchase the tribal merchandise’. Mohapatra suggested the division to develop a everlasting digital advertising platform so that individuals from completely different elements of the globe can purchase the merchandise all year long.
Speaking on the event, Development Commissioner Jena mentioned. “This endeavour of the department will give global linkage to Odisha tribal producers and artisans”. He suggested to make the advertising platform a sustainable supply of rewarding earnings for tribal individuals of Odisha.
Outlining the SMP, Principal Secretary Chopra mentioned, “It will be a comprehensive plan with multiple components. Dedicated handles on Facebook, Twitter, Instagram, LinkedIn and YouTube have been created to reach out to more and more people. The themes have been built around various tribes, their life and culture and their heritage”.
She added, “Various actions will probably be undertaken to interact the social media followers and hold them up to date on the occasions of the Odisha Adivasi Mela 2021. The cultural programme will probably be out there on digital mode. One also can have a digital go to to Adivasi Museum by the Mela platform.
Further, Principal Secretary Chopra mentioned that the Mela would even be held bodily from January 26 to February 9 within the Adivasi Exhibition Ground situated at Unit-1 space of Bhubaneswar, and its timing can be from 11 AM until 7 PM of every day. All Covid-19 protocols can be adopted scrupulously. Online registration facility can be made out there from January 23, by the web site of the Adivasi Mela-2021 for comfort of the intending guests.  Interested individuals might avail this facility and will register on-line for his or her clean entry into the Mela Ground. However, Principal Secretary clarified, “Online registration for visiting the Mela is only for the sake of convenience but not mandatory”.
Secretary Electronics and Information Technology Manoj Kumar Mishra, Special Secretary and Director ST SC Research and Training Institute Dr A.B. Hota, Managing Director Tribal Development Cooperative Corporation Mansi Nimbhal together with senior officers from Delhi and different locations joined the event on bodily and digital mode.