Amitabh, Katrina share display screen with 10 regional celebs in new advert marketing campaign

As part of the sixth version of its #TrustIsEverything marketing campaign of Kalyan Jewellers, the model has launched a 90-second multilingual movie ‘#TrustIsEverything’ that sees all its international and regional model ambassadors come collectively to “celebrate their different identities, languages, cultures and traditions, woven together by the emotion of ‘Bharosa'”.Reinforcing this custom via the brand new marketing campaign, the movie showcases the symbolic position that jewelry performs in marriage ceremony celebrations throughout the nation, and in addition highlights the model’s hyper native jewelry designs which can be a part of the Muhurat Bridal Collection – an integral a part of all Indian weddings.From Jaya Bachchan’s ‘Bharosa Rakho’ to Amitabh Bachchan’s heavy voiced ‘Bharosa Hi Sab Kucch Hai’, the movie takes us via a plethora of feelings witnessed through the auspicious marriage ceremony Muhurat in households from North to South and East to West, whereas highlighting the nuances and traditions of every tradition.Pooja Sawant, Kalyan Jewellers’ Brand Ambassador for the state of Maharashtra, stated “I was super excited to work alongside the legendary Amitabh and Jaya Bachchan for the Kalyan Jewellers’ #TrustIsEverything campaign. It has been a phenomenal experience to be a part of such a huge project and share screen space with these iconic actors. I am thrilled at how well received the ad film is, and I’m particularly excited about the Marathi version of the ad, in which I’ve done the main voice over.”The movie traces the journey of brides – from the day of the engagement to jewelry purchasing with household to the marriage on the mandap adopted by the reception and eventually the grihapravesh in her new house – every, seen via the eyes of a special bride. The movie goals to seize the essence of various cultures, languages, traditions and values, whereas highlighting that belief is the idea of relationships – in every single place!Wamiqa Gabbi, Kalyan Jewellers’ Brand Ambassador for the state of Punjab, stated “Kalyan Jewellers’ #TrustIsEverything campaign is truly a celebration of the Indian bride considering how beautifully it showcases the journey of a bride from the engagement ceremony to ‘Griha Pravesh’. I love the way the ad showcases the diversity in India when it comes to authentic wedding celebrations in different parts of the country. I was delighted to be a part of this beautiful campaign and also share the screen alongside Bollywood superstar Katrina Kaif who is one of the most iconic performers of our generation. Being part of this campaign has truly been an experience I would cherish for the rest of my life.”(Puja Gupta might be contacted at puja.g@ians.in) (IANS/10 hours in the past)