WWE frequently incorporates mainstream stars to expand its viewership. While some celebrity integrations have been successful, others haven’t been as well-received. Logan Paul, however, has changed the paradigm for celebrity participation in professional wrestling. Paul has evolved from an internet sensation to a recognized WWE superstar, showcasing remarkable athleticism and charisma. He is set for the biggest singles match of his career against John Cena later this month.
MrBeast’s Potential WWE Appearance
Paul previously brought his business partner KSI into WWE, with KSI receiving an RKO from Randy Orton at WrestleMania. There’s speculation that MrBeast, a prominent YouTuber, may also join WWE. MrBeast, Paul, and KSI collaborate through their snack brand, Lunchly. In a 2024 podcast with Paul, MrBeast provided a cryptic answer regarding his potential WWE involvement. When Paul asked if he was going to be involved with WWE, MrBeast replied, “I mean, spoilers.”
JBL’s Challenge
WWE Hall of Famer JBL has expressed interest in facing Logan Paul and his brother Jake Paul under certain conditions. Appearing on What Were They Thinking with Gerald Brisco, JBL jokingly said he would fight either Paul brother for $250 million. He also stated, “I think the Paul brothers are killing it.” With Logan Paul’s continuing impact on WWE, his upcoming match with John Cena, and the potential arrival of MrBeast, WWE’s integration of sports entertainment and mainstream pop culture continues to thrive.