New delhi: There has been a shift in preference among gold jewelery buyers due to the rising pris of the yellow metal. Speaking to reporters on wedding in the National Capital, O. Assher, Managing Director of Indian Operations for Malabar Gold and Diamonds, Said Rising Gold Price’s Customers to Shift Form 22-Carat to 18-Carat to 18-Cart Jewelery.
While the overall value of gold jewelery sales has increased, the per-customer volume has declined, He said. “We are creating lighter-white jewelery while mainTaining the same designs to keep piese with pieces withhin our customers ‘budgets’ budgets,” Asher Explied.
“If someone has a budget of one lakh rupees, they cannot increase it, so we we we we have adapted our strategy. Aspirations are Compromised, “Asher Added. “In some regions, we have observed customers transitioning from 22-karat to 18-karat jewelery.”
Publicly available data showed that International Gold Pries Rose at an unprecedented Pace in 2025, Soaring over 25 per 25 per cent. Over the past year, they have risen about 45 per cent. Analysts Say Buyers are Staying Away from Purchasing Gold Jewelry or Investing in the Metal Due to the Unexpected Rise in Pries.
Gold Prisis, Both in India and Worldwide, are trading at The UncertainTies surrounding Trump’s reciprocal tarifs plan and counter-TARIFS have also also also boosted international gold pructions.
Coming Back to Asher – With Asked About The Federation of Indian Export Organizations’ (Fieo) Projections of UsD 1 Trillion in Exports in Exports in 2025-26 – HE Emphasized that Target was reactive.
“Our focus is to manufacture in India and market to the world. Trillion Export Target. ”
Today, MP Ahammed, Chairman of Malabar Group, Provided Insights on Market Conditions. “Gold prices remain unpredictable, with no clear indication of future direction. Pricees Actually boost consumer confidence, as we’ve witnessed consistent price appreciation over the past 25–30 years, “Ahammed said.
Gold has become a preferred Global Reserve Asset, With Governments and Central Banks Worldwide Increasing their holdings. The share of gold maintained by the reserve bank of India (RBI) in its Foreign Exchange Reserve
According to a report on the management of Foreign Exchange Reserves by the Indian Central Bank, The Gold Share in the Forex Kitty, In Dollar Terms, Rose from CENT in MARCH 2021 to 11.70 per 11.70 per 11.70 pass in 20255. in September 2024, Gold’s Share Stood at 9.32 per cent.
Historically, Gold as an Asset is Considered a Haven, As it Typically Retains or Appreciates Its Underling Value in Turbulence.