Realme’s first fitness band to launch next month, confirms CEO Madhav Sheth

2 min read

Realme has steadily been expanding its ecosystem in that will allow the brand to take on Xiaomi strategically. Last year, CEO Madhav Sheth teased the first fitness band that will join the Realme family. On the latest AskMadhav episode on YouTube, Sheth finally confirmed that the company’s first fitness band will be released in February. Without sharing any specifics about the device, Sheth revealed a tentative timeline for the anticipated Realme fitness band. He also made some revelations about the introduction of advertisements on Realme phones, the launch of Realme X50 5G, and the rollout of Wi-Fi calling on Realme phones.

The most important take-away from the session is the launch timeline for the Realme fitness band. For now, it is not what the band will be called and what its specifications are going to be. But it can be safely assumed that the fitness band will be positioned in the lower price bracket to put up a fight with the Mi Band 4 and Honor Band 5. At the launch event of Realme 5i, a rough look of the band displayed on the stage suggested a design similar to that of Xiaomi’s Mi Band 4. Previously, a listing was also spotted on the Bluetooth certification website, hinting at an imminent launch of a fitness band from Realme. Realme could also launch a dedicated health app for seamless connectivity between the fitness band and the paired phone - much like Huawei, Honor, and Xiaomi.

Coming to the hot topic among the Realme fans (and Mi fans who are taking potshots at Realme), the company is set to introduce advertisements to the ecosystem of its smartphones something that Xiaomi has been doing since the beginning. Realme’s Sheth said that it is important that Realme is able to run a sustainable business model to compete with other top players in the industry to provide the most competitive product.

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