OnePlus is a fairly new entrant to the smartphone arena. It recently celebrated its 5th anniversary in India and the 6th overall. In such a short span of time, the company has gained a lot of trust and market share which is indeed a commendable effort.
The company which started off as a Flagship Killer and offered premium hardware experience at a budget has slowly shifted its focus towards the premium segment and hence you see the increase in the prices with each iteration.
It’s first phone in India, the OnePlus One, was priced at Rs. 21,999 at the launch while the latest OnePlus 7T Pro is priced at Rs. 53,999 with an even higher-priced McLaren edition also present in the repertoire.
While the company aimed to take on the big boys like Apple, Samsing and Google, this shift from budget-premium to premium segment left a huge gap to be filled and a lot of unhappy customers for whom OnePlus phone is now out of reach.
Quite a few brands like Xiaomi, Asus, POCO, and more recently Realme and Google have tried to capture this particular segment which was once ruled by OnePlus but has only tasted limited success.
Recently, a dependable and popular tipster who goes by the name of OnLeaks revealed that the company may indeed be planning to make a comeback to the affordable price segment with a new ‘budget OnePlus phone’.
This phone could be called OnePlus 8 Lite and maybe the cheapest of the next-gen OnePlus phones, even though its executives had categorically denied the existence of a cheaper phone, last year.