The advertising fraternity is in mourning following the death of Piyush Pandey, a legendary figure who passed away at 70. Prime Minister Narendra Modi paid homage to Pandey, calling his work a “monumental contribution” to advertising and communications. PM Modi stated on X that he would always value his interactions with the celebrated creative director.
‘Piyush Pandey Ji was a beacon of creativity and made a monumental contribution to the field of advertising and communications,’ said PM Modi. ‘I will always cherish our conversations. It is a sad day. My heartfelt condolences to his family and his many admirers. Om Shanti.’
Pandey, renowned for his innovative campaigns and the use of everyday language in advertising, was a recipient of the Padma Shri and the LIA Legend Award. His passing marks the end of an era for Indian advertising, with his work on the 2014 election campaign for Prime Minister Modi being particularly noteworthy and impactful.