Aditya Chopra is playing the box office game, focusing on maximizing viewership for ‘War 2.’ The strategy involves leveraging the anticipation around Hrithik Roshan and Jr. NTR’s dance face-off. The plan mirrors strategies used in films like ‘Dhoom 3’ and ‘Bunty Aur Babli,’ where the songs were a key element of success, and were revealed within the film itself. The makers aim to create a compelling experience that drives audiences to the theaters.
The dance number’s release is being carefully managed, creating anticipation and excitement. The goal is to make the audience experience the song within the context of the film. With August 14th approaching, the success of this strategy remains to be seen.