BYJU’s ropes in Lionel Messi as world model ambassador for social initiative EFA

Edtech main BYJU’s has roped in soccer star Lionel “Leo” Messi as the primary world model ambassador of its social affect arm Education For All, the corporate stated on Friday.

Messi, who performs for Paris Saint-Germain and captains the Argentinian soccer workforce, has signed an settlement with BYJU’S to advertise the reason for equitable training, BYJU’S stated in an announcement.

“We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sports persons ever. That is the kind of opportunity that BYJU’S Education For All (EFA) wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi,” BYJU’S co-founder Divya Gokulnath stated.

The engagement of BYJU’s with Messi will improve visibility of the edtech agency abroad as soccer has roughly 3.5 billion followers worldwide, and Lionel Messi has a social media following of practically 450 million.

Lionel Messi after turning into the primary world model ambassador of BYJU’s social affect arm ‘Education For All’. (PTI Photo)

“It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better,” Gokulnath stated.

Earlier this 12 months, BYJU’S grew to become the official sponsor of the FIFA World Cup 2022 in Qatar.

“The long-term engagement, which begins as Lionel Messi embarks on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, will see him feature in campaigns promoting BYJU’S Education For All,” the assertion stated.

“High-quality education changes lives, and BYJU’S has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top,” Messi stated.