JLR India is reducing prices on its vehicles in response to the implementation of GST 2.0. The company will be passing on the complete benefits of the recent GST cuts to its customers, starting September 9, 2025. This move is part of the government’s GST 2.0 strategy to increase demand in both the mass and premium segments. The new GST rules, going into effect on September 22nd, will streamline the tax structure and reduce taxes on passenger vehicles. Luxury SUVs such as the Range Rover, Defender, and Discovery will see significant price drops. Price reductions will range from ₹4.6 lakh to ₹30.4 lakh for the Range Rover, ₹7 lakh to ₹18.6 lakh for the Defender, and ₹4.5 lakh to ₹9.9 lakh for the Discovery. The reduced pricing is a direct result of the simplified tax structure that replaces multiple tax slabs. Rajan Amba, the MD of JLR India, highlighted the positive impact of the simplified GST on both consumers and the automotive industry, adding that it boosts confidence in the Indian luxury market. The timing of GST 2.0, just before the festive season, is seen as opportune to maximize sales. Experts predict that the decrease in prices, along with enhanced consumer sentiment and attractive financing options, will likely stimulate demand in the coming months. The passenger vehicle segment is expected to experience approximately a 1% increase in demand. JLR is now aligned with other luxury brands, including Audi, Mercedes-Benz, BMW, and Lexus, in providing tax benefits to their respective customers.
