Maruti Suzuki is embarking on a significant strategic push to regain its dominant 50% market share in India by launching eight new SUV models over the next five to six years. This ambitious product expansion will increase its total offering to 28 vehicles, addressing a key growth segment. The company’s president acknowledged the highly competitive nature of the Indian auto market, stating that reclaiming the 50% share will be the most challenging feat in the company’s history. Market share has fallen to around 39% in the first half of FY26, down from 51.2% in FY19. To support this aggressive growth, Maruti Suzuki is boosting its production capacity to 4 million units per annum, ensuring it can meet surging domestic demand and expanding export volumes. The company is committed to offering a balanced approach to future mobility, providing electric, hybrid, and CNG vehicles to cater to the diverse needs and preferences of Indian customers. A substantial Rs 70,000 crore investment is planned for India by FY31, highlighting the market’s strategic importance. This investment will drive innovation, including the development of sustainable technologies like biogas-powered vehicles. Maruti Suzuki also aims to emerge as a leader in the electric vehicle sector, both domestically and for exports. The company aims to serve all customer needs, from entry-level models to large SUVs and MPVs. India is also being groomed as a global manufacturing hub, with significant export growth expected, possibly reaching 400,000 units this financial year.
