Royal Enfield has transformed the motorcycle buying experience in India by launching its 350cc range on Flipkart. Starting September 22, 2025, customers in Bangalore, Gurgaon, Kolkata, Lucknow, and Mumbai can now purchase bikes such as the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350 online. While the delivery and after-sales services will be provided by Royal Enfield’s authorized dealers, this collaboration offers a convenient way to buy bikes. Additionally, buyers will benefit from the new GST reforms, with savings of up to ₹22,000 on the 350cc range. This partnership is a first for a mid-size motorcycle brand in India, offering its entire lineup on an e-commerce platform. Analysts predict that this move will attract younger consumers who favor online shopping. The service is initially available in a limited number of cities, with plans for further expansion. Royal Enfield’s Managing Director and CEO, B. Govindarajan, stated the company’s goal is to make the motorcycle buying process easier and more accessible. The partnership with Flipkart is designed to reach digital-savvy customers, reflecting the shift towards online shopping preferences among the younger generation.
