Report Wire - A digital phenomenon: How Neeraj Chopra’s shares skyrocketed on social media

Report Wire

News at Another Perspective

A digital phenomenon: How Neeraj Chopra’s shares skyrocketed on social media

2 min read
Neeraj Chopra

Olympic sensation Neeraj Chopra’s Gold medal success on the ultimate day of the 2020 Tokyo Olympics has turned the monitor and discipline star right into a family identify throughout the nation. Securing the first-ever Olympic Gold medal for India in a monitor and discipline occasion, Chopra’s on-field efficiency has translated seamlessly right into a digital phenomenon, making the 23-year-old athlete massively fashionable on social media.
Since the day on which Chopra gained the Olympic Gold, his inventory has skyrocketed on social and digital media. According to a report by analysis consultancy agency YouGov SPORT, Neeraj Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the ‘most mentioned’ athlete globally on Instagram through the 2020 Tokyo Olympics.

These numbers additionally characterize a whopping 1401% and 2055% improve in his mentions from separate authors on-line, respectively. As a end result, Neeraj Chopra’s attain on social and digital media has reached a staggering 412 million, spanning a number of geographies over the world. These numbers have mixed to take the athlete’s social media valuation to a complete of Rs 428 crores.
The athlete, who has created inroads into mainstream business success because of his performances on the sector, and his rising recognition off of it.
According to the report by YouGov SPORT, Chopra’s complete interactions on social media since bagging the Gold medal have risen to 12.79 million, at a charge of 86.3%. A key issue within the elevated engagement on the athlete’s profile has been the regular improve in his video views, which is recorded at 4.05 million, practically thrice the common for an elite Indian athlete on social media.

Neeraj Chopra can be presently eclipsing established worldwide cricketers like KL Rahul and Rishab Pant when it comes to complete interactions and general attain on social media. Naturally, the variety of account followers for Neeraj Chopra has additionally seen a swift upswing, along with his Instagram following now recorded at 4.4 million, representing a 2297% improve in his followers.

The incontrovertible fact that the 23-year-old can ship worth has been properly established within the days since his exceptional success. This has opened a brand new alternative with manufacturers that may innovate with methods constructed across the younger sensation.