Prime Minister Narendra Modi has ignited a nationwide call to action for Diwali 2025, urging citizens to champion Indian-made products and proudly embrace the “Garv Se Kaho Yeh Swadeshi Hai” spirit. This pre-festive appeal is a heartfelt recognition of the creativity and industriousness of 140 crore Indians, aiming to bolster the ‘Vocal for Local’ campaign. The core objective is to empower domestic industries and cultivate a robust, self-reliant Indian economy.
Modi’s message encourages consumers to shift their spending habits towards homegrown goods, thereby directly supporting local artisans, small manufacturers, and entrepreneurs. By making ‘Swadeshi’ purchases a priority, citizens can play a pivotal role in economic growth and community development. The Prime Minister also advocated for leveraging social media to share these choices, creating a positive feedback loop that encourages broader participation in supporting local businesses.
The campaign has garnered significant backing from the Indian film and television fraternity. A specially produced video showcases popular celebrities like Madhuri Dixit, Varun Dhawan, and Triptii Dimri, alongside Sunil Grover and Shankar Mahadevan. These stars are highlighting the unique value of locally sourced items and the indispensable role of small vendors, particularly during festive periods, urging everyone to participate in strengthening India’s economic fabric.