Seeking to reverse a trend of slowing sales, Tesla has launched revised, lower-priced versions of its Model Y and Model 3 electric vehicles. The new ‘Standard’ variants are designed to attract a wider audience, offering an estimated driving range of 517 kilometers (321 miles). The Model Y Standard is available starting at approximately $40,000, with the Model 3 Standard priced below $37,000, a figure that can be further reduced with state-specific incentives. The market’s response has been disappointing, with Tesla’s stock taking a significant hit. Financial analysts suggest that investors were seeking next-generation technology rather than revised existing models. The cost-saving measures include a shorter range, fewer audio speakers, and a less luxurious interior finish. These vehicles enter a highly competitive market segment, facing rivals from major automotive brands. The timing of the release is also notable, as consumers grapple with the recent lapse of the federal electric vehicle tax credit, potentially impacting purchasing decisions for new EVs.
