The FIFA World Cup 2026 is approaching, and ticket sales are about to commence. The most notable feature of this year’s ticket sales is the introduction of dynamic pricing, which has already created some debate. Ticket prices will range from $60 to $6,730 depending on the match, seating, and the timing of purchase. This system, which fluctuates ticket prices based on demand, is new to the men’s World Cup but is already in use for flights and concerts. FIFA’s clear message to fans is to purchase early in order to get the best prices. Heimo Schirgi, FIFA’s Chief Operating Officer for the 2026 World Cup, strongly advised buying tickets early, especially for those who know where they plan to be, whether residents or supporters of the hosting nations. The 2026 World Cup, co-hosted by the USA, Canada, and Mexico, is significant as the first 48-team World Cup and is expected to have the largest attendance in history. The previous World Cup in Qatar had a starting price of $69, but the upcoming tournament will feature a much higher ceiling. Critics have called the dynamic pricing model a “money grab.” FIFA defends the system, stating that it aims to maximize attendance and contribute to football development. The ticket sales timeline includes an application phase for Visa cardholders in September 2025, followed by notification and the opportunity to purchase. Hospitality packages are also available, but their costs are prohibitive for many. As the tournament approaches, the debate about affordability versus enthusiasm for the sport continues. Fans are urged to act swiftly and strategically as the first ticket sales phase kicks off.
