The Online Gaming Bill’s passage has created uncertainty in the real-money gaming market, forcing companies and celebrities to re-evaluate their involvement. The government’s plan to regulate online games could lead to a major decrease in advertising expenditure, which currently reaches an estimated $2 billion annually. Talent management teams are now advising the removal of gaming ads from social media. Even the sponsorship deal between Dream11 and BCCI is being re-evaluated.
Dream11, Mobile Premier League, WinZO, and RummyCircle have partnered with notable figures like Ranbir Kapoor, MS Dhoni, and others. These platforms typically spend a large portion of their advertising budgets during major cricket tournaments. The uncertainty surrounding the industry’s future has led to caution among celebrities, potentially impacting endorsement deals and public image.