The United States is witnessing a significant transformation in its relationship with alcohol, with a notable decline in consumption rates. This trend, unprecedented in the last 90 years, signifies a growing emphasis on health and well-being among Americans. The latest survey reveals that only 54% of Americans now consume alcohol, marking the lowest percentage in almost a century. This change is mainly due to increased awareness of the health risks associated with alcohol consumption.
Data gathered since 1939 shows a gradual shift in drinking behavior. The peak in drinkers was recorded at 71% in 1981, and a gradual decrease has followed. Recent figures indicate an accelerated rate of this trend.
Women are leading the way in this shift, with an 11% decrease in drinking habits in 2023 compared to a 5% decrease among men. This suggests a heightened focus on wellness among women. Young adults are also contributing to this shift, with a reduction in the percentage of young adults who drink alcohol, falling to 50% in 2024.
Furthermore, there is a noticeable change in perceptions of moderate drinking. A majority of Americans, 53%, now believe that even moderate alcohol consumption poses health risks, a substantial increase from 28% in 2018. This evolving perception is influencing consumption patterns. There is a decline in the frequency of alcohol consumption, with only 24% of drinkers reporting consumption in the last 24 hours. The average consumption in the last seven days is 2.8 drinks, the lowest level since 1996.
Beer continues to be the most favored alcoholic beverage. However, there are different preferences. Men tend to prefer beer, whereas women prefer wine. The preferences differ based on age groups as well.