If the price tag of Apple’s MacBooks has held you back, a more budget-friendly option might be on its way. Reports suggest that Apple is preparing to launch a new MacBook aimed at the affordable market segment. This upcoming MacBook is expected to utilize an A-series iPhone chipset. Specifically, DigiTimes reports the new MacBook could feature the A18 Pro processor, similar to what’s expected in the iPhone 16 Pro. By utilizing A-series chipsets instead of the more expensive M-series, Apple can reduce the cost and offer a MacBook at a price that appeals to a broader audience, potentially around ₹50,000.
**Pricing Expectations for the Apple MacBook**
Apple’s A-series MacBook is predicted to be priced at $599 (around ₹52,370) or $699 (approximately ₹61,113). At this price point, the new MacBook would become the most affordable model in Apple’s lineup. The starting price for current-generation M4 MacBooks is ₹99,990. This marks a strategic shift for Apple, as it ventures into the mid-range market with a more cost-effective laptop.
**Strategies to Reduce Costs**
The report also highlights possible specifications, such as a 12.9-inch display instead of the usual 13.6-inch. The use of the A-series chipset and a smaller display size will help Apple reduce manufacturing costs. The new MacBook is expected to be available in silver, blue, pink, and yellow. Despite the use of an iPhone chipset, the A18 Pro is a powerful processor that performs well compared to the M1 chipset in benchmark tests. Apple is expected to optimize the A18 Pro for the MacBook, which should result in enhanced performance. Consumers can anticipate long battery life, similar to the M-series devices, with this new affordable MacBook model.