Sunfeast Marie Light supported the Puri Rath Yatra by introducing the ‘Surjya Bardaan’ cap. This cap is designed with sandalwood and a menthol cooling layer. The cap provides a cooling sensation for the devotees during the event. The brand’s goal was to honor the tradition of the Rath Yatra while offering comfort to the devotees. Thousands of caps were distributed on the day of Rath Yatra, from experience zones set up on ground. Popular Odia actress Archita Sahu participated in the distribution efforts. The initiative was well-received, with the cap symbolizing a gesture of care for those participating in the divine journey.
