Mukesh Ambani’s JioHotstar has disrupted the OTT market by becoming a direct competitor to Netflix. The platform’s user base has surged to nearly 300 million, trailing only slightly behind Netflix’s 301.6 million users. The recent IPL has been a major success factor for Mukesh Ambani.
JioHotstar’s user numbers grew from 50 million in February 2024 to 280 million with the beginning of the Tata IPL. By the end of May, the user base reached nearly 300 million. The IPL significantly boosted the platform’s popularity due to its free streaming options and extensive coverage.