Report Wire - Toblerone loses Swiss exclusivity as manufacturing shifts east

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Toblerone loses Swiss exclusivity as manufacturing shifts east

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Toblerone maker Mondelez will shift some manufacturing of its iconic triangular chocolate bars to Slovakia from Switzerland on the finish of subsequent 12 months, citing robust development and the necessity to enhance capability. 

“From the end of 2023, we’ll add a limited Toblerone production in Slovakia,” Mondelez spokeswoman Livia Kolmitz stated in an emailed assertion on Thursday, confirming a report by Swiss broadcaster SRF. 

Food corporations are dealing with high-cost inflation, however Kolmitz didn’t join the transfer to price pressures, as a substitute citing robust development which additionally meant the agency can be rising capability at its Swiss manufacturing web site in Bern. 

Toblerone was first launched in 1908 and has been solely produced in Switzerland because the early Nineteen Nineties. Its packaging options the well-known Swiss Matterhorn Mountain and advertises “Swiss milk chocolate”. 

Under strict Swiss labelling guidelines, chocolate made overseas can’t be referred to as “Swiss”, however Kolmitz declined to touch upon whether or not Toblerone can be altering its packaging.