The ICC males’s T20 World Cup delivered a file viewership globally, garnering a tv attain of 167 million, the sport’s governing physique mentioned on Thursday.
With the match returning after 5 years, practically 10,000 hours of dwell protection was supplied throughout TV and digital platforms in 200 nations.
Increased viewership and consumption was witnessed in India, Pakistan, UK, Australia and the strategic market of USA.
The highly-anticipated India-Pakistan conflict noticed a file consumption of 15.9 billion minutes in India on the Star India Network.
The encounter is now essentially the most seen T20I match in historical past, exceeding the earlier excessive of the India-West Indies semi-final match from the 2016 version of the ICC occasion held in India, the ICC mentioned.
#INDvPAK #PAKvIND#Pakistan captain Babar Azam led by instance as his facet beat #India in a World Cup match for the primary time ever with a 10-wicket romp in a Super 12 blockbuster on the #T20WorldCup.
PHOTOS: https://t.co/T8L56krJ4d pic.twitter.com/57nuVrqvHh
— Express Sports (@IExpressSports) October 24, 2021
The general TV consumption for the total match in India was recorded at 112 billion minutes, this regardless of India’s early exit from the match.
“We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms,” ICC CEO Geoff Allardice mentioned in a launch.
“It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it.”
In the UK, viewership for the India-Pakistan match grew by 60 % on Sky UK whereas the general viewership for the market went up by 7 %.
In Pakistan, the occasion was being broadcast by three gamers for the primary time specifically PTV, ARY and Ten Sports, which led to additional development in viewership by 7.3 % in comparison with the 2016 version of the occasion.
In Australia, the viewership elevated by 175 % on the Fox Network. In the USA, which the ICC just lately named as one of many focus markets for the game, the match was essentially the most seen cricket match ever on ESPN+.
The ICC’s partnership with Facebook was a driver for the numerous enhance in video views, with a complete of 4.3 billion views throughout all channels for the match, in comparison with 3.6 billion views which had been garnered for the 2019 version of the ICC Men’s Cricket World Cup.
The consumption throughout digital belongings additionally grew, recording a complete of two.55 billion minutes. ICC’s social media channels additionally noticed a big development in engagement at 618 million throughout these platforms, which is a 28 % bounce because the 2019 version of the ICC Men’s Cricket World Cup.