Actor Chiranjeevi on Thursday requested the Andhra Pradesh Chief Minister YS Jagan Mohan Reddy to rethink the federal government’s choice to have a low cap on film ticket costs.
In a press release shared on social media, the Acharya actor stated, “It is gratifying to see the introduction of the online ticketing Bill for transparency, as demanded by the industry. But at the same time, for the survival of theatres and for the many families who depend upon cinema alone for their survival, these reduced online ticketing rates should have the same flexibility as the uniform GST prices. Please reconsider this matter. Telugu industry will be able to survive only when there is that encouragement.”
Appeal to Hon’ble @AndhraPradeshCMSri.@ysjagan pic.twitter.com/zqLzFX8hCh
— Chiranjeevi Konidela (@KChiruTweets) November 25, 2021
Chiranjeevi’s request comes after the Andhra Pradesh Legislative Assembly handed a Bill to additional amend the AP Cinemas (Regulation) Act, 1956, making it necessary for exhibitors to promote film tickets solely by the web reserving platform, to be operated by the state Film Development Corporation. The Bill replaces an Ordinance issued on November 9.
Moving the Bill on behalf of the Chief Minister, Perni Nani, who additionally holds the Information and Public Relations portfolio, stated the proposed on-line film reserving system would assist in checking black advertising and marketing, moreover stopping tax evasion.
According to movie commerce analysts, the brand new transfer by the Andhra Pradesh authorities is more likely to depart an impression on the field workplace income of much-anticipated films like SS Rajamouli’s RRR, Pawan Kalyan’s Bheemla Nayak, Prabhas-starrer Radhe Shyam and Mahesh Babu’s Sarkaru Vaari Paata.
Earlier, the Producers Guild and Telugu Film Chamber of Commerce had approached the Andhra Pradesh authorities and held discussions on the ticket pricing concern.
(With inputs from PTI)